Podcast
Categories
Insights Alchemy: Refining the Craft of Research
How does the way we present our findings change the way they’re understood? Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest host and Head of Content, Karen…
Listen to the episode
How does the way we present our findings change the way they’re understood?
Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest host and Head of Content, Karen Lynch to discuss her zine “Insights Alchemy“. Sarah embarked on creating a beautiful artifact to address the apparent ambiguity of the term ‘insight’ with varying definitions in the industry. The convergence of insights, art, and science result in a beautiful handbook where metaphor shows how we might refine and perfect the craft of insights.
You can reach out to Sarah on LinkedIn.
Check out the mentioned QRCA article here.
Many thanks to Sarah for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our guest host, Karen Lynch.
Listen and watch on your favorite platform
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
The Greenbook Podcast
IIEX West Recap: Key Takeaways with Margaret Mariani
Karen Lynch and Margaret Mariani recap IIEX West, sharing event highlights, industry trends, research innovations, and key insights.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara
Karen Goldstein and Matt O’Mara discuss career transitions, executive hiring, experienced talent, and networking in the insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Human Signals in the AI Era with Andrew Au of Intercept
Andrew Au of Intercept explores human data, synthetic audiences, agentic AI and the future of B2B marketing in an AI-driven world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
IIEX West Recap: Key Takeaways with Margaret Mariani
Karen Lynch and Margaret Mariani recap IIEX West, sharing event highlights, industry trends, research innovations, and key insights.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara
Karen Goldstein and Matt O’Mara discuss career transitions, executive hiring, experienced talent, and networking in the insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Human Signals in the AI Era with Andrew Au of Intercept
Andrew Au of Intercept explores human data, synthetic audiences, agentic AI and the future of B2B marketing in an AI-driven world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook