market research for politics
The Troubling Legacy of the 2020 Election Polls
5 min read
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Hispanic Votes Shift in the 2020 U.S. Presidential Election
3 min read
Hispanic voters were more divided than ever during the 2020 presidential election.
Can Political Polls Really Be Trusted?
9 min read
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Ron Sellers
Codifying Political Speech: Using Biometric Data to Identify Demographics
5 min read
Decoding the appeal of different politicians to the masses.
Josipa Majic
CEO & Founder at Tacit
An Anthropological Focus on Housing Issues
5 min read
Using anthropology to understand the ‘why’ behind consumer behaviors.
Julia Stewart
Research Analyst at M-Brain Group
Witch Hunting: 10 years of Trump’s Tweets
4 min read
A study into Trump’s usage of Twitter.
Andy Dexter
at Signoi
The Right To Be Wrong
6 min read
Twitter has become a hub for news and social interactions in the modern age.
Michael Priem
Challenges in The Polling Industry & What’s Next
5 min read
Dr. Harry Wilson details what to expect next in the polling industry.
Helene Fleischer
Content Marketing Manager at Voxco Survey Software
5 Reasons to Use Biometrics to Measure Voter Response
3 min read
Using biometrics to better understand voter opinions.
Duane Varan,
Founder & CEO at MediaScience
Hyperlocalization: Changing the Face of Business and Politics
3 min read
An understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people.
Gary Ellis
Co-Founder & COO at Remesh
The Prediction – How Nate Silver Does It
8 min read
How to use Nate Silver’s probabilistic model for predicting elections.
Michael Lieberman
Founder & President at Multivariate Solutions
Polling Misses: Predicting the 2016 Election
7 min read
The polling misses leading up to the 2016 U.S. presidential election.
Larry Friedman
When it Comes to Political Research, the Answers Aren’t Always in the Data Book
3 min read
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Adam Rossow
Marketing Consultant at Benenson Strategy Group