market research fraud
When Bad Online Sample Looks Good Enough
How can survey fraud survive quality checks? Learn what research buyers should ask to evaluate respondent quality and data integrity.
Chandra Limiarja
Data Analyst at Independent
Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
5 min read
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
Using Data Science to Trust but Verify
4 min read
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
How to Deal with Bots in Market Research
4 min read
Fraud mitigation techniques to reduce bots’ impact on data quality.
Patrick Stokes
CEO & Founder at Rep Data
The Greenbook Podcast
The Research Fraud Squad: On the Trail of Data Quality
Discussing the issue of data quality with professionals.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?
7 min read
When does misrepresentation of statistical outcomes turn into fraud?
Michael Lieberman
Founder & President at Multivariate Solutions
The Greenbook Podcast
How to Deliver Quality Insights in a DIY World
Discussing DIY research, survey design, and data quality.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Applying the Swiss Cheese Model to Survey Fraud
4 min read
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Karine Pepin
Co-Founder at The Research Heads
Five Key Principles to Improve Data Quality
3 min read
Helping market researchers prevent fraud and improve data quality.
Karine Pepin
Co-Founder at The Research Heads
Why Would a CFO Take a $10 Survey?
5 min read
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO & Co-Founder at NewtonX
Technology’s Role in Preventing Fraud
5 min read
A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention.
Bob Fawson
CEO and Founder at Data Quality Co-op
5 Steps to Prevent Online Survey Fraud
3 min read
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
The New Dynamics of Online Sample Quality
9 min read
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Bob Fawson
CEO and Founder at Data Quality Co-op
Market Research Fraud is on the Rise — Let’s Conquer It Together
5 min read
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Bonnie Breslauer
Chief Customer Officer at DISQO
Ghost Completions: The Venezuelan Fraud Scheme
6 min read
An in-depth look into the prevailing issue of survey fraud.
Ofir Pasternak
The Most Widely Read GreenBook Blog Posts of 2019
3 min read
Join us in taking a look back at the top 20 blogs of 2019.
Larry Friedman
Market Research Fraud: Distributed Survey Farms Exposed
6 min read
The click farms of the market research industry have been uncovered – distributed survey farms.
Ofir Pasternak
Online Sample Quality – 4 years later
5 min read
Four years after the provocative article & observations from the insides of the online sample machinery.
Scott Weinberg
When Will the Sample Industry Really Lay Down the Law on Sample Fraud?
6 min read
Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem.
John Schiela
at Phoenix Marketing International