neuromarketing
4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)
4 min read
In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
Can’t keep my eyes off you: ATTENTION! Part One
10 min read
In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...
Ken Roberts
Chief Innovation Officer at Forethought
Emotion: the Mandatory of Marketing – Part Two: Measurement
10 min read
First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing. Th...
Ken Roberts
Chief Innovation Officer at Forethought
How neuromarketing research aids understanding of non-conscious choice
8 min read
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
Trust Me: Quality Control in Neuromarketing Research
3 min read
Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process.
Michelle Niedziela
Neuromarketing: Identifying the Fact From the Fiction
9 min read
Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?
Michelle Niedziela
Top 40 Predictions about Insights & Analytics for 2017
20+ min read
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?
8 min read
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Brain Scans, Cultural Popularity And Sample Sizes
5 min read
A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level.
Thomas Zoëga
Chief Executive Officer at Neurons Inc
Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience
6 min read
An Introduction to Neuromarketing and Consumer Neuroscience – the most thorough, yet accessible, introduction to the field yet written.
Steve Genco
Battle of the Methodologies
3 min read
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Tom H.C.
Can Neuromarketing Get Its Groove Back? Part 2
8 min read
Here are four strategies neuromarketing needs to pursue to win over the huge market of still skeptical mainstream research buyers.
Steve Genco
Can Neuromarketing Get Its Groove Back? Part 1
8 min read
Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explo...
Steve Genco
Neuromarketing for Dummies
5 min read
The latest entry to neuromarketing books rules them all. Why is neuromarketing important? Why should you use brains in marketing?
Thomas Zoëga
Chief Executive Officer at Neurons Inc
Neuroscience Doesn’t Have To Be That Complicated!
3 min read
What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.
Thomas Zoëga
Chief Executive Officer at Neurons Inc
ARF re:Think 2011: The Great Neuromarketing Debate
7 min read
One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Stats, More Stats, and Innovation!
3 min read
Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook