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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: phone surveys
Don’t Forget About the Respondent Experience
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...
How Better Research Methods Can Improve The Accuracy Of Political Polls
It’s time to ditch the phone survey.
Back to the Future: Why Cost-Effective, High-Quality Research is Within our Grasp
Should we ever be ok with “just good enough” when it comes to phone interviews?
Simon Chadwick
Reconnect Research is Resurrecting Telephone Research In The Age Of AI
Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Telephone Consumer Protection Act: We Reap What We Sow
Maybe our own behavior, and the never-ending stream of surveys, has tainted the previously clean karma of the after-work phone survey.
Jason Anderson
Owner at Datagame
A Reality Check For Online Data Quality Best Practices
When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.
Melanie Courtright
CASRO and MRA Join Suit Against the FCC’s New TCPA Rules
CASRO and MRA have filed a “motion to intervene” in a court case against new telephone rules from the FCC.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Purist, Meet Real World
When it comes to developing a purely representative sample, telephone research is still far better than online research.
Ron Sellers
Physician, Heal Thyself (and Thy Marketing)
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our ind...
Ron Sellers