polling
The Greenbook Podcast
Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
4 min read
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Troubling Legacy of the 2020 Election Polls
5 min read
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Can Political Polls Really Be Trusted?
9 min read
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Ron Sellers
How Better Research Methods Can Improve The Accuracy Of Political Polls
5 min read
It’s time to ditch the phone survey.
Challenges in The Polling Industry & What’s Next
5 min read
Dr. Harry Wilson details what to expect next in the polling industry.
Helene Fleischer
Content Marketing Manager at Voxco Survey Software
The Prediction – How Nate Silver Does It
8 min read
How to use Nate Silver’s probabilistic model for predicting elections.
Michael Lieberman
Founder & President at Multivariate Solutions
The Solution for Polling Accuracy: Less Logic, More Xenophobia!
3 min read
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
Nick Drew
Polling Misses: Predicting the 2016 Election
7 min read
The polling misses leading up to the 2016 U.S. presidential election.
Larry Friedman
A Debrief on “Predicting Election 2016”: What Worked and What Didn’t
6 min read
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Tony Jarvis
Technology Is Not The Answer To Better Insights!
2 min read
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Predicting Election 2016: What Worked, What Didn’t and the Implications for MR
2 min read
GreenBook and the ARF discuss the ramifications of this election.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What’s Really Wrong With Polling?
6 min read
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Tom H.C.
Who Are You Voting Against?
4 min read
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Tom H.C.
A 2016 Election Prediction: The Rise and Fall of Donald Trump
7 min read
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
Tom Ewing
System 1 Politics: Spotlight on Hillary
6 min read
With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.
Tom Ewing
When it Comes to Political Research, the Answers Aren’t Always in the Data Book
3 min read
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Adam Rossow
Marketing Consultant at Benenson Strategy Group
Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
9 min read
The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Tom Ewing
Bias in Primary Elections and its Applicability in New Product Research
3 min read
Could there be situations in which some purposely predisposed informational bias is beneficial?
Westley Ritz
Pew Research Gets On The Right Side Of History
3 min read
Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.
Dana Stanley
Chief Revenue Officer at Greenbook
61 More Predictions for 2016 by Research Industry Thought Leaders
19 min read
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Crowdfunding A Mayoralty Poll in Winnipeg: The Future of Polling?
6 min read
Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption.
Paul Long
The Quantity of Presidential Polls and the Quality of Marketing Research
7 min read
This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?”
Dr. Bruce
Leading Expert On Marketing / Research & Strategy at MMR Strategy Group
Generally Specific
3 min read
Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that?
Ron Sellers
Weekly Wrap-up – How We Saw Things in July of 2010
4 min read
Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook