privacy
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Thinking Beyond Text: How Video Is Revolutionizing Consumer Research
4 min read
Video surveys enhance consumer research by capturing authentic insights at scale. They complement text-based surveys with deeper emotion and real-time...
Martin Filz
CEO at Pureprofile
Tech Trends & Ethical Dilemmas: Privacy, AI, and Industry Transformations
Explore AI in brand research, drone privacy, Colgate's digital twins, and industry updates like the ...
The Next Wave of Disruptive Technology that Changes Everything
5 min read
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
When It Comes to Managing Data Security, Know the Company You Keep
3 min read
Companies shouldn’t wait for the EU-U.S. Data Privacy shield to be finalized to start putting in place measures for managing data transfer.
Rebecca West
Is Safe Harbor Still Safe?
3 min read
The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?
Jason Anderson
Owner at Datagame
The Telephone Consumer Protection Act: We Reap What We Sow
4 min read
Maybe our own behavior, and the never-ending stream of surveys, has tainted the previously clean karma of the after-work phone survey.
Jason Anderson
Owner at Datagame
While Some Things Change, Others Will Stay The Same
3 min read
Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?
Z Johnson
Consultant at MRXplorer
Volunteered Personal Information (VPI) and Valuing Your Personal Data
5 min read
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward.
KIm Anderson
Marketing Director at Smart Design
How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights
5 min read
What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks?
Greg Heist
Chief Innovation Officer at Gongos
Don’t be Scared: It’s Just Data
5 min read
A pragmatic and common sense view on an issue that seems to invite hysteria from all quarters: Big Data and personal privacy.
Larry Burns
Chief Executive Officer at StartSampling
Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry
3 min read
A public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook