superbowl
Super Bowl 2019 Advertising Effectiveness
7 min read
Super Bowl Ads more effective than ever.
Michael Wolfe
Humor Wins in 2018 Super Bowl Commercials
4 min read
Eye tracking surveys of Super Bowl advertisements
Joey Goldberg
Marketing Manager at Tobii Pro
Super Bowl 2017 Ad Effectiveness
2 min read
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.
Michael Wolfe
What Makes a Great Super Bowl Ad?
6 min read
Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.
Michael Wolfe
Measuring The Long-term “Success” Of A Super Bowl Ad Campaign
4 min read
The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.
Rebecca Brooks
The Best Super Bowl Ads: Opinions vs. Quantitative Super Test
6 min read
There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.
TRC Market
How The Big Game Is Driven By Big Data
4 min read
Big Data will have big implications moving forward for just about everything, including marketing.
May Nguyen
Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform
2 min read
I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...
Prashant Hari
Watching the Watchers: Mobile Ethno Throws a Super Bowl Party
4 min read
This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.
Bill Weylock