Suzy
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
2 min read
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
Mary Lois Smith
VP, Market Research at Suzy
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
2 min read
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
2 min read
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Surveying the Future: Thoughts on Market Research in the Digital Age
2 min read
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy