UX
In the Age of AI, "Point of View" is the Only Moat Left
7 min read
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
4 min read
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
5 min read
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
Why UX Testing Belongs in Qualitative Research
3 min read
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Why Behavioral Researchers Are Needed Now More Than Ever
3 min read
Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
William Leach
Founder / Mindstate Group at Mindstate Group
Nudging in Slow Motion
6 min read
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
What is Product Market Fit and How it Impacts User Experience Design
6 min read
Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...
Taher Batterywala
SEO and Growth Content Marketer at Ranking Bell
AI Playlists, Bilingual Insights, and UX Trends You Need to Know!
Explore the trend of non-researchers engaging in research tasks and its implications for UX. Analyze...
The Greenbook Podcast
Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage
Discover the journey behind Away's soft side luggage line, where AI and user research converge to enhance durability and materials based on customer i...
Karen Lynch
Editor-in-Chief at Greenbook
UX Research Methods for every Market Research Toolkit
5 min read
Unveil the fundamental UX research methods employed by experts. Equip market researchers with valuable insights for improved collaboration and effecti...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
7 Vital Questions to Include in a User Research Recruitment Screener
6 min read
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
The Greenbook Podcast
Designing a Human-Centric Future with Stravito
Discussing Stravito with Thor Olof Philogene, the CEO & Co-Founder.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Atomic Research: What It Is And Why You Should Be Doing It
3 min read
Introducing “atomic research” and how it benefits market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
Why Keeping Technology Human Matters Now More Than Ever
5 min read
Technological advances shouldn’t be at the expense of the human.
Annie McDannald
Global Manager at Civicom Marketing Research Services