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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: UX
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Ester Marchetti
Co-Founder & Head of Innovation at BoltChatAI
Why Behavioral Researchers Are Needed Now More Than Ever
Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
William Leach
Founder / Mindstate Group at Mindstate Group
Nudging in Slow Motion
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
William Leach
Founder / Mindstate Group at Mindstate Group
What is Product Market Fit and How it Impacts User Experience Design
Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...
Taher Batterywala
SEO and Growth Content Marketer at Ranking Bell
AI Playlists, Bilingual Insights, and UX Trends You Need to Know!
Explore the trend of non-researchers engaging in research tasks and its implications for UX. Analyze...
Karen Lynch
Head of Content at Greenbook
UX Research Methods for every Market Research Toolkit
Unveil the fundamental UX research methods employed by experts. Equip market researchers with valuable insights for improved collaboration and effecti...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
7 Vital Questions to Include in a User Research Recruitment Screener
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Atomic Research: What It Is And Why You Should Be Doing It
Introducing “atomic research” and how it benefits market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
Why Keeping Technology Human Matters Now More Than Ever
Technological advances shouldn’t be at the expense of the human.
Annie McDannald
Global Manager at Civicom Marketing Research Services