viewpoints
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
Introducing the Infinity Growth Loop
4 min read
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Word of the Year 2026? Be WEIRD…It Is Your no.1 Asset
8 min read
In an AI-saturated world, using LLMs isn’t enough. The real challenge is standing out when everyone has the same tools.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
How to Write Like an AI
2 min read
Some “tips” so that you can continue to enjoy writing, while pretending to simply be an editor of AI-generated content.
Jeffrey Henning
Chief Research Officer at Researchscape