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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: YouTube
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
Leveraging Google Trends for Smarter Market Research and Business Growth
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Senior Content Coordinator at Greenbook
From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond
Explore the impact of AI in advertising and the data-driven personalized marketing strategies used b...
Virality: From Phenomenon to Metric
Key elements in predicting the potential for content to go viral
Ranjana Gupta
Executive Vice President at Kantar