We Want to Hear From You: Take the GRIT Survey

What’s the next big thing in insights? Take the GRIT survey to share your thoughts.

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey.

It’s now time for the latest version of GRIT, and we’d like to ask you to take no more than 20 minutes to share your experience and opinions with us. In order to publish the Report, we need your participation in the survey.

This edition will feature:

Adoption of Emerging Technologies
Use of Traditional Methods
Buzztopics
Satisfaction with Suppliers
Hiring Trends
A Day in The Life of Researchers
Business Outlook
Organizational Goals
Technology Investment Priorities
Drivers of Method Selection
Industry Benchmarking

And the GRIT Future List—featuring the future leaders of insights.

In our effort to create an optimal survey-taking experience, the survey is now mobile friendly and will take less than 20 minutes. Thank you in advance for sharing your perspective and for passing the survey along to your colleagues!

All who complete the survey will receive:

Direct access to the GRIT Report before it’s released publicly
Access to all survey data via the KnowledgeHound GRIT data portal
Priority free access to the GRIT webinar series

grit report

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

732 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.