2026 Startup Spotlight

Since 2013, Greenbook’s Insight Innovation Competition has offered a look at the ideas, technologies, and founders pushing the insights industry forward.

What starts as experimentation at the startup level often becomes part of how the industry operates a few years later: faster analysis, smarter data integration, better ways to understand behavior and predict outcomes, and new approaches that help teams make decisions with greater confidence.

Founders will share live demonstrations of the platforms, tools, and approaches they believe will shape the future of insights.

This is an opportunity to discover emerging solutions before they become mainstream, hear directly from the people building them, and explore new ways of approaching familiar research and business challenges.

You may discover tools that eliminate hours of manual work, find smarter ways to put overwhelming amounts of data to use, or simply leave inspired by the ways innovators are connecting the dots to uncover entirely new perspectives.

Whether your focus is insights, analytics, marketing, innovation, or product strategy, this year’s Startup Spotlight is designed to spark new thinking and expose you to technologies that could change how your team works.