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2026 Startup Spotlight

Wednesday, Jul 15th at 12:00 PM ET

Introductory Presentation by Greenbook + Tech Demos with Live Q&A

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Since 2013, Greenbook’s Insight Innovation Competition has offered a look at the ideas, technologies, and founders pushing the insights industry forward.

What starts as experimentation at the startup level often becomes part of how the industry operates a few years later: faster analysis, smarter data integration, better ways to understand behavior and predict outcomes, and new approaches that help teams make decisions with greater confidence.

Join us on Wednesday, July 15, 2026 at 12 PM ET for the Startup Spotlight Tech Showcase featuring standout companies from the Insight Innovation Competitions at IIEX North America and IIEX Europe.

Founders will share live demonstrations of the platforms, tools, and approaches they believe will shape the future of insights.

This is an opportunity to discover emerging solutions before they become mainstream, hear directly from the people building them, and explore new ways of approaching familiar research and business challenges.

You may discover tools that eliminate hours of manual work, find smarter ways to put overwhelming amounts of data to use, or simply leave inspired by the ways innovators are connecting the dots to uncover entirely new perspectives.

Whether your focus is insights, analytics, marketing, innovation, or product strategy, this year’s Startup Spotlight is designed to spark new thinking and expose you to technologies that could change how your team works.

Agenda

AddMaple
AddMaple Demo

Demo

12:00pm ET

10 min

Cursory Technologies LLC
Cursory Technologies: Brisk® – The AI-Powered Research Operating System

Demo

12:10pm ET

10 min

Brisk® unifies Quantitative Research, Qualitative Research, and Social Listening into a single AI-powered platform, transforming research objectives into actionable insights.

AI-Driven Quantitative Research

Brisk automates the complete research lifecycle through five connected pillars:

Research Design – AI questionnaire creation, methodology recommendations, and survey optimization.

Survey Development – Automated programming, translation management, validation, and testing.

Data Collection – Brisk-hosted surveys, multi-platform integrations, sample management, quotas, and fieldwork monitoring.

Data Processing – Validation, quality control, fraud detection, coding, tabulation, and analytics.

Insights & Reporting – Automated charts, dashboards, AI-generated insights, executive summaries, and presentation-ready reports.

AI-Driven Qualitative Research

Recruitment and management for IDIs and Focus Groups across 150+ markets, supporting both remote and in-person research with AI-powered participant sourcing and screening.

AI-Driven Social Listening

Real-time monitoring of consumer conversations to deliver:

Brand Sentiment Analysis Competitor & Market Intelligence Trend Detection Crisis & Reputation Monitoring Actionable Insights & Response Strategies One Platform. One Workflow.

Objective → Design → Collect → Process → Insight

Brisk® enables organizations to manage the entire research lifecycle—from survey creation and data collection to qualitative recruitment, social intelligence, reporting, and decision-making—through one unified Research Operating System.

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Nichefire
Nichefire: Cultural Intelligence That Lets You Act Before the Market Moves

Demo

12:20pm ET

10 min

Most brands learn about a cultural shift only after it has cost them. Nichefire flips that. We are the predictive Cultural Intelligence layer that detects emerging consumer, economic, political, and societal signals before they become trends, then forecasts where they are heading 12 to 24 months out. While legacy tools deliver 90-day post-mortems, Nichefire operates at the speed of culture, validating every signal across consumer discourse, intentions, and media influence.

In this session, we will show, through live demonstrations and real case studies, how top brands use Nichefire to launch products, content, and new positioning strategies up to 24 months ahead of the market, reduce R&D risk, and build unshakable consumer loyalty. Culture is the differentiator. We will show you how to read it first.

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Scalafai
Scalafai: Automating the Quantitative Workflow

Demo

12:30pm ET

10 min

Scalafai is an end-to-end, AI-native quantitative research platform built for researchers, by researchers. It automates the manual parts of the research workflow - including survey creation, programming, fielding, data cleaning, tabulations, weighting, stat testing, and editable PowerPoint reporting - while keeping humans in control. By compressing work that once took days or weeks into minutes, Scalafai helps research teams focus more on insights, activation, and better business decisions.

In this webinar, attendees will see how Scalafai compresses the quantitative research workflow from days or weeks into minutes, while keeping researchers in control. We will showcase a real survey being uploaded, real data being processed, and a full editable PowerPoint report being generated live.

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HauckEye
Hauckeye: Score Metrics is a Better NPS for the Masses

Demo

12:40pm ET

10 min

ScoreMetrics improves the traditional Net Promoter Score (NPS) by placing it in a competitive context, eliminating its dependence on the Likert scale, and making it easily accessible for small and large business.

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BluePill AI
BluePill : Real Consumer Insights delivered in Minutes using AI Consumer Twins

Demo

12:50pm ET

10 min

BluePill AI builds AI Consumer Twins (from in-depth human interviews) who think and behave like your target consumer. Leading CPG and brand teams use these twins to run behavioral studies, concept tests, claims validation, and packaging studies in minutes at a fraction of traditional research costs.

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Sunzu.ai
Sunzu: Synthetic humans. Intelligent design. Synthetic user research from Sunzu.ai

Demo

1:00pm ET

10 min

Sunzu is a synthetic user research platform trusted by teams at Norton Antivirus, CondeNast and many more. In this short demo, you'll learn how Sunzu's proprietary model turns your customer insight into synthetic humans. They think, behave and feel, just like the real-thing. Run discovery interviews, concept tests, usability tests and ad testing in minutes. Reliable, robust and real-fast.

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All upcoming showcases

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Health & Life Sciences Research Tech

Wednesday, Aug 19th at 12:00 PM ET

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Data Integrity & Fraud Prevention

Wednesday, Sep 16th at 12:00 PM ET

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Synthetic Personas / AI Focus Groups

Wednesday, Oct 14th at 12:00 PM ET

Synthetic Personas / AI Focus Groups

Coming soon

Register

to watch the best research tech in action: LIVE and ON DEMAND