VST

VST is the retail data AI platform bringing shelf, sales and planogram data together so CPG brands turn shelf visibility into category growth

Software & Technology

Data & Analytics

Quantitative Research

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Last updated on July 14th, 2026

What is VST ?

Hi. We're VST. In retail, shelf space is make-or-break.

But too often, decisions about what goes where are based on gut feel, outdated data, or static planograms.

Retailers struggle to see what's really happening in-store.

Brands fight for space without proof of what works.

And shoppers get shelves that don't reflect how they actually buy.

VST fixes that - not with more slides or spreadsheets, but with tools that make the invisible visible.

We bring CPGs and retailers onto the same page with four powerful products:

  1. Smarter Shelf Testing lets brands simulate real shelves with thousands of real shoppers, and prove what drives sales and category growth before anything hits stores.
  2. Planogram Publisher turns static planograms into a live, interactive SaaS product. Retailers unlock new value from existing data, improving compliance, monetizing access, and streamlining supplier collaboration. Brands get instant, searchable access to store-level layouts, without PDFs or screenshots.
  3. Fixture Visualizer helps teams design, align, and share high-res shelf layouts. This means smarter range reviews, stronger pitches, and better execution.
  4. Ask VST turns all of that data into answers. Ask a shelf question in plain language and get instant insight, and the actions to take, without waiting on a dashboard or an analyst. It's shelf intelligence that works faster than a team's own analysts.

We're not a research agency. We're a product company, built by retail experts, data scientists, and engineers who understand the complexity of this space. Because once you know what's really happening in-store, you can make changes that matter. Some of the largest brands trust our products including: CocaCola, Reckitt, BirdsEye, MARS, Unilever, KraftHeinz, Church&Dwight, TESCO and many more.


Research Software and Platform Details

Solution deployment

Cloud, SaaS, Web-Based

Data provider

Desktop

Pricing details

Annual subscription

Support

FAQs / Forum

Email / Help desk

Knowledge base

Phone

Training

Documentation

Custom

Market Research Products

VST Services and Expertise

VST Client Projects and Success Stories

Research Resources

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise VST offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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