Advertising Testing

• Advertising testing platforms in insights work
• Types of solutions
• Key features
• Criteria to consider when shopping for solutions

There continues to be a big difference in what consumers say they will do in forced research environments, and what they actually end up doing in the real-world -- creating an ongoing challenge of confidently translating research to business success. At Orchard, we design real-world research experiments in the same digital feeds where consumers live and make decisions every day – without them knowing it’s a test. It’s leaps and bounds beyond passive social listening and constrained A/B testing. Most importantly, we don’t rely on incentivized respondents, allowing us to eliminate traditional survey biases. Join our demo to learn how to transform your approach to research by tapping into social media and testing ideas “in the wild” for truly predictive insights that in turn translate to business growth.  

Key takeaways / learnings:  

• How and why the ‘say-do-gap’ continues to be amplified in traditional survey-based research methods 
• Why social media is still a hugely untapped real-world behavioral research laboratory (think beyond passive social listening and constrained A/B testing) that can allow you to close the ‘say-do-gap’ 
• How brands test “in the wild” to increase ad recall by 6x and grow new customers by 30%

Discover new tech that helps to solve for common pain points in ad-testing, including:

• Helping to navigate complexities of mixed-method research
• Minimizing response biases (including retrospective and social desirability biases)
• Capturing the subtle emotional nuances that your participants experience while viewing your ad
• Achieving impossibly tight deadlines and turnaround times.

Krystal will demonstrate new tools including itracks Fusion, Dial Tester, and Analysis Assistant, using an example methodology that can help make your next ad-testing project more focused, nuanced, and actionable.

Build beautiful PowerPoint decks from survey data at the push of a button with Response:AI. This integrated survey platform combines a powerful script builder with API access to both consumer and B2B panels (or a link to survey your customer base), plus a powerful report generation engine on the back-end. AI technology takes crosstabulated data and generates fully designed PowerPoint slides, customizable to your logo, font and color palette. All elements of the slides are fully editable, allowing the user to change bar labels, adjust colors, and add custom insight text to charts. Response:AI takes the drudgery out of survey reporting with a powerful tool for automated insight generation.