Outset: Why Usability Research Should be AI Moderated

User Research teams have been running unmoderated sessions for many years now. It's been a way to execute tactical research for lower cost. But it falls short of real qualitative insight -- researchers rarely understand the 'why' behind behavior and can't ask the kinds of in-depth questions they need to get a deeper sense for the user experience. Outset has been offering AI-moderated interviews for years with companies like WeightWatchers, Nestle, and Intuit, but recently launched a suite of AI-moderated usability tools. We'll show you why and how we should all be doing AI-moderated usability research.