Online research has grown and matured since the early days of the internet, but new challenges and opportunities continue to emerge. Sample and data quality are top-of-mind challenges, as are the ever-increasing pressures to reduce time and cost while maximizing research volume and assuring value.

Even its success has created challenges. The broadening audience for insights work demands different modes of reporting and distribution of reports. DIY technology has made survey research more accessible to experts and novices alike, challenging providers to provide interfaces, tools, and support that address the needs of both.

Technology creates opportunities, too. The emergence of online quantitative research made global work more feasible, and now automated tools for translating surveys and results improve the ability to research audiences across cultural boundaries. Platforms that can integrate research efforts across computer, mobile, and offline scenarios also improve research efforts across regions with varying levels of internet access.

Because quantitative research tools come in all shapes and sizes, from single-question pulse surveys to polls to full-blown research studies, they can be applied to or embedded in more situations. The flexibility enabled by survey instruments that fit to scale plus cross-platform integration means researchers have more opportunities to research complete customer journeys in more detail.

As platforms adapt and automate the latest analytical approaches, they create more opportunities for more insights professionals to explore more ways to pursue insights. Survey templates may facilitate adoption of these analyses into research instruments, and templates may also be offered for specific kinds of studies, such as NPS, brand tracking, or concept testing. Platforms will vary with respect to the degree of automation they provide for converting templates to surveys or the consultative support they offer, but they all enable more diverse kinds of professionals to execute more diverse kinds of quantitative research.

Many of the innovations that address these challenges are AI-driven, but AI-powered technology may also be revolutionizing our overall approach to surveys and quantitative data collection.

Join us Friday, February 7th, to see how online technology is meeting ongoing challenges and breaking new ground in quantitative research!

This showcase should appeal to nearly everyone in the insights community. According to the 2024 GRIT Insights Practice Report, more than 70% of buyer-side research projects include at least some quantitative work. Among full-service, field services, technology, and data and analytics providers, at least half of projects are quantitative-only. In each of these segments, more than 85% use online surveys at least occasionally, so there are plenty of professionals who are eager to see what’s coming next for online quantitative research.

Agenda

Greenbook’s Guide to Online Quantitative Research Technology

Class

presented on February 7, 2025

Role of online quantitative research platforms in insights work
Types of solutions
Key features
Criteria to consider when shopping for solutions

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Sago: Streamlining Quant Research with Methodify

Demo

presented on February 7, 2025

Artificial Intelligence / AI-Powered Platforms

What do you get when you combine adaptable methods, easy sample access, and seamless reporting? Reliable results and faster decision-making. Methodify, Sago’s agile quantitative research engine, makes it possible.

Join Amanda Ilnisky, Sago’s VP of Product Management, as she shares how to use the Methodify platform to add value and streamline your insights process. She’ll cover:

When to use repeatable or ad hoc research methods
Options for creating your own surveys from scratch
Choosing the right audience
How to speed up reporting with the help of features like AI Summaries

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IntelliSurvey: IS Pro: A Fresh Approach to DIY Survey Software

Demo

presented on February 7, 2025

Quantitative Research

Surveys

Get to know IS Pro, the all-in-one platform for building dynamic surveys, that streamlines every step of the survey lifecycle. This demo highlights how IS Pro simplifies complex workflows, enabling you to focus on what matters most—insights.

Join us to learn more about:

Effortless Survey Building: You can use a visual editor or scripting to create your questionnaire, import past surveys from .xml, .qsf, and Word files, and customize to your heart’s content.
Seamless Field Management: Discover how IS Pro simplifies quota updates, panel integration, and project monitoring with built-in tools for real-time collaboration and user access control.
Powerful Data Analysis Tools: See how IS Pro enables smart, algorithmic data cleaning, advanced crosstab reporting, and live data exports to PowerPoint, Excel, SPSS, and more.
Effective Collaboration: Explore features such as simultaneous programming by multiple users, in-line translations, comment tracking between team members, and testing feedback.

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TeenVoice: Unlocking Authentic Teen Insights

Demo

presented on February 7, 2025

Surveys

Engaging today’s teens—one of the most connected yet hardest-to-reach audiences—can be a challenge for market researchers. While Gen Z is constantly online, capturing their attention and engaging with them in an authentic way requires more than just a standard survey tool to obtain meaningful, high-quality quantitative participation.

TeenVoice bridges this gap with an innovative platform designed specifically to help brands connect with, engage, and understand teenagers on a deeper level.

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Attest: Making Variable Audience Costs a Thing of the Past

Demo

presented on February 7, 2025

Customer Satisfaction

Advertising Research - General

The role of the modern day insight manager is a hard one...acting with limited budgets, juggling internal requests, and relying on manual platforms that distract them from where their time should really be spent: acting as thought leaders in their organizations.

Attest exists to make ad-hoc research the easiest part of your day.

Join us as we show you how, focusing on 3 areas:
Beating the bots...how to maintain data quality in the age of AI responses.
How to make research costs predictable: the end of variable CPIs, globally.
Cracking the crosstab conundrum: making results analysis seamless.

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