Gourmet Popcorn: Market Entry & Positioning Strategy

A premium popcorn startup needed to validate brand positioning, understand consumer perception of gourmet popcorn, test pricing strategy, and develop a go-to-market approach for market entry.

Conducted deep-dive interviews and in-home ethnography across income levels. Explored consumer willingness to pay for premium, brand perception, purchase drivers, and market opportunity.

Validated premium positioning and informed pricing strategy. Positioned for market entry. Result: Oprah's Favorite Things → Williams-Sonoma distribution → Disney corporate gifts.