Categories
Projects
October 30, 2026
Presented by Springboard Market Research
Industry
Education
Location
United States
Organization size
101 - 500 employees
Urgent issue: The client is a nonprofit employment development organization serving socioeconomically disadvantaged young adults, focused on training and placing them in specific, in-demand professions.
Low income, prospective students could not commit to months-long, in-person training because attending required traveling and forfeiting critical income during the COVID pandemic.
At stake were initial enrollment, retention through multi-month programs, and graduates' ability to achieve stable employment — outcomes central to the organization's mission and participants' future economic wellbeing.
The trigger for this research was the pandemic-driven gap between training requirements and learners' economic realities: how could the organization motivate and support students to travel to and remain in intensive, in-person programs while they face urgent earning needs?
Key differentiator: Collaborative development of the interview guide with the client ensured alignment on research objectives and question wording.
Process (step‑by‑step):
Our involvement vs. client: Springboard led interview guide development (in collaboration with the client), respondent recruitment, interview execution, analysis, and interpretation.
Outcome: Improved yield of successful, satisfied graduates through targeted pipeline improvements.
Business impact: These changes increase the program's conversion of applicants into employed, satisfied graduates, reducing enrollment waste and improving long-term program effectiveness for decision makers focused on outcomes and cost per successful graduate.
Presented by:
Featured Expert
Qualitative Consultant
Qualitative Research
Quantitative Research
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.