Projects

October 30, 2026

Improving Effectiveness of Nonprofit Career Development Program

Industry

Education

Location

United States

Organization size

101 - 500 employees

Challenge

Urgent issue: The client is a nonprofit employment development organization serving socioeconomically disadvantaged young adults, focused on training and placing them in specific, in-demand professions.


Low income, prospective students could not commit to months-long, in-person training because attending required traveling and forfeiting critical income during the COVID pandemic.


At stake were initial enrollment, retention through multi-month programs, and graduates' ability to achieve stable employment — outcomes central to the organization's mission and participants' future economic wellbeing.


The trigger for this research was the pandemic-driven gap between training requirements and learners' economic realities: how could the organization motivate and support students to travel to and remain in intensive, in-person programs while they face urgent earning needs?

Proprietary solution

Key differentiator: Collaborative development of the interview guide with the client ensured alignment on research objectives and question wording.

  1. Scope & sample: Telephone interviews with current, lapsed, and graduated students

Process (step‑by‑step):

  1. Co‑developed the interview guide in collaboration with the client to align objectives and probes.
  2. Recruited appropriate respondents across the three student cohorts.
  3. Conducted telephone interviews to collect qualitative insights.
  4. Analyzed and interpreted interview data to surface themes and recommendations.


Our involvement vs. client: Springboard led interview guide development (in collaboration with the client), respondent recruitment, interview execution, analysis, and interpretation.

Result

Outcome: Improved yield of successful, satisfied graduates through targeted pipeline improvements.

  1. Key actions implemented:
  2. More rigorous applicant screening
  3. Clearer applicant guidance on career training options
  4. Enhanced logistical and financial support during training
  5. Intensified interview preparation
  6. Stronger alumni and employer support networks


Business impact: These changes increase the program's conversion of applicants into employed, satisfied graduates, reducing enrollment waste and improving long-term program effectiveness for decision makers focused on outcomes and cost per successful graduate.

Presented by:

Springboard Market Research

Springboard Market Research

Qualitative Consultant

Qualitative Research

Quantitative Research

Featured Expert

Springboard Market Research

Qualitative Consultant

Qualitative Research

Quantitative Research

Generate game-changing insights & ideas. Specialties: kids/parents; teens/GenZ; B2B, Asians; education, non-profit, public affairs, food/beverages.

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