Toluna Reduces Reporting Effort by 87% with E-Tabs

Toluna's Data Visualization team faced a heavy operational burden producing recurring multi-market, multi-category tracker reports. Although report structures were consistent, the process required manual copying of input files into PowerPoint, updating charts and proofing each output. Across nine projects this consumed ~235 hours (about 31 working days), creating risk of manual error and leaving little time for analysis and client-facing insight.

Toluna implemented E-Tabs Enterprise to automate production of recurring brand tracker reports. The solution populated brand funnels, imagery grids, sorted tables and market-specific elements (e.g. country flags) automatically, ran new markets through the same automated workflow, and reduced proofing to a light check after the first output in each batch.

Across 9 automated projects Toluna produced 104 reports and 5,518 slides via the automated workflow. Reporting effort dropped from ~235 hours to 30 hours and total working days fell from 31 to 4 — an 87% reduction in production time. Automation returned 27 working days to the team, enabling researchers to shift from repetitive production to analysis, storytelling and client support while delivering faster, more consistent, scalable reporting.