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Dana Stanley
Greenbook’s Chief Revenue Officer
Segmentos by EurekaFacts
A household segmentation system that helps marketing and decision-makers navigate the complexities of the many groups that make the Hispanic market.
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What is Segmentos
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Segmentos is as a geo-demographic clustering system that identifies and characterizes distinct segments of Hispanic households throughout the country. Clients use Segmentos either independently or as part of other market analytics efforts to develop and refine strategy and tactics.
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