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Company Description

At FocusVision, we are in the business of Customer Truth™, looking beyond the voice of the customer to understand their hearts and mind to understand how they think, feel and act.

We believe that a customer’s truth is the most powerful element that can be used by all business leaders to authentically understand, engage and connect with their customer. It provides the perspective of why they do what they do based on interacting with them holistically. Customer Truth™ is what connects a brand’s story with their customer’s story. This is what we enable our clients to do every day.

With our comprehensive suite of experience insights software solutions including advanced survey, online interview and focus group, and online qualitative research community solutions, FocusVision is the only insights technology company that can bring you close enough to your customer to have a full understanding of how they think, feel, and act.

In addition to leading software solutions, our award-winning global support team continues to break-ground and empower brands to gather, analyze and securely share insights.

How we help:

Customer: Voice of the Customer programs, customer journey mapping and assessment, test online user experience

Brand: Test brand health, Net Promotor Scores, segment and target, test campaigns and messaging, post-event feedback

Product: Map the market, test product and marketing concepts, test packaging and pricing

Employees: Ask for employee feedback, send pulse surveys, 360-degree reviews

Let us know how we can help you!

- Clients include Facebook, P&G, Microsoft, GM, eBay, Lilly, McDonald’s, Pepsi, Pfizer, Salesforce, IPSOS, 3M, L’Oreal, Universal Music, Comcast, and Walmart.

- FocusVision won the 2018 Martech Breakthrough Award for Outstanding Innovation in customer experience management.

  • AAPOR (United States)
  • AMA (United States)
  • ARF (United States)
  • PBIRG (United States)
  • PMRG (United States)
  • QRCA (United States)
  • MRIA-ARIM (Canada)
  • AQR (United Kingdom)
  • MRS (United Kingdom)
  • EphMRA (International)
  • ESOMAR (International)
Company type:
  • Software & Technology
+1 (844) 712-6777
+1 (203) 355-9020
5 Hanover Square
New York, New York, 10004
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New York
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Belgium, Brazil, Bulgaria, Chile, Colombia, Denmark, Finland, France, Italy, Japan, Mexico, New Zealand, Philippines, Russia, Singapore, Sweden, The Netherlands, Turkey
see full list »

Market research resources (1)

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From the blog: FocusVision Blog

Smarter. Faster. Further: DIY Research Conference

There’s no escaping the discussion around data democratization and DIY research that has emerged over the past five or so... The post Smarter. Faster. Further: DIY Research Conference appeared first on FocusVision.