GetWhy

GetWhy is the leading AI company in qualitative research and human science empowering enterprises to understand people at scale. In a world where AI flattens everything, GetWhy helps organizations rediscover the human edge. We combine artificial intelligence and human expert depth to reveal what people feel – not just what they do – transforming data into Stories that move teams to act. We help insights teams become a strategic partner and enable interview-led qual for every critical decision, and close the gap between insight and business impact. We help brand and marketing teams make every campaign more effective by pressure-testing positioning and creative with real people before launch, and refine with the nuance only interviews can uncover. We help product and innovation build what the market is ready to buy by running rapid customer interviews to shape concepts and find product-market fit faster. The result? 80% faster time to insight 84% less spend per interview 12x more capacity to produce 80% less project management per study