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Dana Stanley
Greenbook’s Chief Revenue Officer
Housecalls, Inc.
Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.
What is Housecalls, Inc.?
Specialty: dedicated to ethnography/observational research since 1983. Consumers are recorded on video and depth-interviewed in their everday environments while they use products or services. Housecalls performs analysis on resulting interviews and provides reality-based insight, strategic direction, product and advertising concepts directly out of consumer experience. Clients include many Fortune 500 companies. President is co-chair of QRCA's Ethnography SIG and author of The Observational Research Handbook -- Understanding How Consumers Live With Your Product.
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