We strive to inspire your team by connecting you to your customers, sharing in their experience and developing fresh insights – together. Our goal is keep your brands relevant and profitable and to drive innovation throughout your business model. With creative qualitative and quantitative approaches like InsightsMax® which immerses your brand team in your consumers' world, to a two-day InsightsLab® workshop led by our trained facilitators, we'll fill up your innovation pipeline with proven ideas like we have for other iconic brands and companies. To find out how together we can drive innovation at your organization, contact us today at (305) 854-2121 or visit www.insights-marketing.com.
2665 South Bayshore Dr. , Suite 615
Miami, Florida, 33133
United States of America, Miami-Fort Lauderdale (FL)
InsightsLab® is a facilitated workshop with your brand team designed to develop consumer insights as a springboard to innovation. Great for exploring: Opportunity/unmet needs, marketing and strategic plans, NPD, Naming. Key benefits include team ownership of a new consumer understanding, and alignment on activation.MORE
Reposition a brand, connect with consumers or identify white space via a unique mix of qualitative and observational methodologies in a deep immersion format that reveals your consumers' mind and cultural context. Your team collaborates as participant-observers, a rich media deliverable extends its reach to upper management. Visit insightsmax.com.MORE
Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful...Read more »
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing ...Read more »