A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally

About

About
Kantar Added Value is a leading global strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands around the world.

Kantar Added Value has 10 offices in 9 countries across North America, Europe, and Asia-Pacific, and is accredited among “Best Companies to Work For 2014.” Kantar Added Value is part of Kantar, the data investment management division of WPP, the world leader in marketing communications services.

Formed in 2004, Kantar Added Value brings together 3 leading WPP agencies - the U.S. based Diagnostic Research, Icon Brand Navigation from Germany, and Added Value from the U.K. In 2007, we expanded further by merging with Cheskin, a diverse team of business consultants, designers and researchers who create truly meaningful experiences that inspire consumers.

We go beyond the obvious and challenge conventional wisdom, breaking new ground in developing bolder, richer, and more insightful ways of understanding brands, consumers and the culture we all swim in.

Contact Details

Email : Send an email

Telephone : (323) 436-6600

Key Personnel
Brian Kushnir
Executive Vice President & Managing Director - Los Angeles
International Capabilities
Social Media
Services

Market Research Specialties

Business Issues

Research Solutions

Advertising Research
Advertising Research
Advertising Research
Advertising Research
Brand Research
Brand Research
Brand Research
Brand Research
Consumer Research
Consumer Research
Consumer Research
Consumer Research
Customer Satisfaction / VOC / CX
Package Research
Product Research
Product Research
Product Research
Product Testing
Shopper Research
Advertising Research

Research Services

Emotional Measurement
Market Research
Ethnography / Observational Research
Mobile Research
Mobile Research
Mobile Research
Mobile Research
Modeling & Predictive Research
Modeling & Predictive Research
Modeling & Predictive Research
Online Communities
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Surveys
Qualitative Services
Social Media Research
Social Media Research
Text Analytics
Mobile Research

Industries & Demographics

Demographics - Ethnic

Related Services & Software

Analytical Services
Analytical Services

International Expertise