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Dana Stanley
Greenbook’s Chief Revenue Officer
Kantar Added Value
A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally
What is Kantar Added Value?
Kantar Added Value has 10 offices in 9 countries across North America, Europe, and Asia-Pacific, and is accredited among “Best Companies to Work For 2014.” Kantar Added Value is part of Kantar, the data investment management division of WPP, the world leader in marketing communications services.
Formed in 2004, Kantar Added Value brings together 3 leading WPP agencies - the U.S. based Diagnostic Research, Icon Brand Navigation from Germany, and Added Value from the U.K. In 2007, we expanded further by merging with Cheskin, a diverse team of business consultants, designers and researchers who create truly meaningful experiences that inspire consumers.
We go beyond the obvious and challenge conventional wisdom, breaking new ground in developing bolder, richer, and more insightful ways of understanding brands, consumers and the culture we all swim in.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Kantar Added Value
Research Solutions