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Company Description

At PRS IN VIVO, we believe primarily in what people do, rather than what they say. We know that real life purchase decisions are overwhelmingly behavioral (“thinking fast”), rather than rational (“thinking slow”) – and that they are greatly influenced by context. These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf. They also guide our investments in unique offerings to understand, document and predict shopper behavior, including a global network of 20+ ShopperLabs® and unmatched scope, database, and expertise in eye-tracking.

  • AMA (United States)
  • ARF (United States)
  • QRCA (United States)
  • ESOMAR (International)
Company type:
  • Full Service
(201) 346-1600
(201) 346-1616
Glenpointe Centre West
500 Frank W. Blvd, Suite 5
Teaneck, New Jersey, 07666
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New Jersey
Countries where research is conducted:
United States of America, United Kingdom, China, Germany, France, Italy, Singapore, Switzerland
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Products (2)

ProductImage Mobile Eye-Tracking

Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities, enabling you to document actual shopping behavior and aisle navigation.

ProductImage ShopperLab®

The ShopperLab® is a shopper innovation and research center in multiple locations that offers complete security and confidentiality for assessing packaging and shopper marketing initiatives. The facility includes five customizable aisles, end caps, refrigerated and frozen sections and a front end check-out; and is equipped with a large viewing room for client observation, as well as a dedicated interview/focus group room. Our team of in-house moderators, analysts, eye-tracking and graphics specialists will manage all aspects of ShopperLab® studies.


Facility Details

Images (6)

Facility Details

Location: International
Building type: Office Complex
Facility features: Catering facilities, Client lounge, High-definition TV, Onsite parking, Recording - Audio, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wireless Internet
Travel time from airport: 20 min
Travel time from downtown: 20 min
Recruiting capabilities: PRS IN VIVO will provide recruitment of respondents as part of our full-service capabilities along with in-house moderators.

Market research resources (23)

PRS IN VIVO Announces OmniPath™ PRS IN VIVO Announces OmniPath™

PRS IN VIVO announced the launch of OmniPath™, enabling marketers to map the holistic Omni Channel Path-to-Purchase, identifying the moments where behavioral design can influence consumer choice and b...

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From the blog: PRS IN VIVO Blog

BVA Group Ranks in GreenBook’s Market Leaders Report

PRS IN VIVO's parent company, BVA Group, has ranked in GreenBook's Market Leaders Report as a top market research company in the industry today, measured by revenue and brand success. Read the interview with BVA Group's CEO, Gerard Lopez, and access to the full report.

Sustainability: An imperative commitment & a pragmatic challenge

Universally consumers and brands alike recognize that Sustainability is an imperative commitment. Done right, Sustainability can and should drive business growth. But how do brands attract the "elusive green consumer" that don't behave as we would expect?