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At PRS IN VIVO, we believe primarily in what people do, rather than what they say. We know that real life purchase decisions are overwhelmingly behavioral (“thinking fast”), rather than rational (“thinking slow”) – and that they are greatly influenced by context. These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf. They also guide our investments in unique offerings to understand, document and predict shopper behavior, including a global network of 20+ ShopperLabs® and unmatched scope, database, and expertise in eye-tracking.
Glenpointe Centre West , 500 Frank W. Blvd, Suite 5
Teaneck, New Jersey, 07666
United States of America, New York (NY--NJ--CT)
52, rue Marcel Dassault
Boulogne-Billancourt Cedex , 92514
Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities, enabling you to document actual shopping behavior and aisle navigation.MORE
The ShopperLab® is a shopper innovation and research center in multiple locations that offers complete security and confidentiality for assessing packaging and shopper marketing initiatives. The facility includes five customizable aisles, end caps, refrigerated and frozen sections and a front end check-out; and is equipped with a large viewing room for client observation, as well as a dedicated interview/focus group room. Our team of in-house moderators, analysts, eye-tracking and graphics specialists will manage all aspects of ShopperLab® studies.MORE
BVA Group Company, PRS IN VIVO, a global behavioral science, shopper and product experience consultancy, is pleased to announce Melvin Ng’s return to the company.Read more »
PRS IN VIVO announced the launch of OmniPath™, enabling marketers to map the holistic Omni Channel Path-to-Purchase, identifying the moments where behavioral design can influence consumer choice and b...Read more »
PRS IN VIVO, a BVA Group Company, today announced the launch of the BEQual™ Toolkit, a digital innovation in the application of behavioral science to projective qualitative research techniques.Read more »
PRS IN VIVO, a BVA Group Company, announced the creation of a suite of agile research services, Accelerated Behavioral Insights, which combines technology, category experience and human expertise for ...Read more »
PRS IN VIVO, a BVA Group Company, today announced the creation of a suite of agile research services, Accelerated Behavioral Insights, which combines technology, category experience and human expertis...Read more »
PRS IN VIVO, a leading global shopper and consumer insights consultancy, grounded in behavioral science, is pleased to announce Ian Elmer as the company’s new United States Managing Director.Read more »
PRS IN VIVO's parent company, BVA Group, has ranked in GreenBook's Market Leaders Report as a top market research company in the industry today, measured by revenue and brand success. Read the interview with BVA Group's CEO, Gerard Lopez, and access to the full report.
It's not enough for communications to persuade; effective communications must lead to behavioural change. Learn about our sister company, BVA Nudge Unit, and their latest solution for optimising communications: Cognition Audits.
Universally consumers and brands alike recognize that Sustainability is an imperative commitment. Done right, Sustainability can and should drive business growth. But how do brands attract the "elusive green consumer" that don't behave as we would expect?