PRS IN VIVO are the world's expert in Packaging, Shopper Marketing, and New Product Insights.


At PRS IN VIVO, we believe primarily in what people do, rather than what they say.

We know that real life purchase decisions are overwhelmingly behavioral (“thinking fast”), rather than rational (“thinking slow”) – and that they are greatly influenced by context.

These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf.

They also guide our investments in unique offerings to understand, document and predict shopper behavior, including a global network of 20+ ShopperLabs® and unmatched scope, database, and expertise in eye-tracking.

Facility Photo Gallery

Facility Details

  • Location: International
  • Building Type: Office Complex
  • Facility Features: Catering facilities, Client lounge, High-definition TV, Onsite parking, Recording - Audio, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wireless Internet
  • Travel time from airport: 20 mins
  • Travel time from downtown: 20 mins
  • Recruiting capabilities: PRS IN VIVO will provide recruitment of respondents as part of our full-service capabilities along with in-house moderators.

Contact Details

Website :

Email : Send an email

Telephone : (201) 346-1600

Key Personnel
Scott Young
Chief Executive Officer
Jonathan Asher
Executive Vice President
Company Branches
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Brand Research
International Research
Package Research
Package Research
Product Research
Shopper Research
Consumer Research

Research Services

Market Research
Biometrics Research
Ethnography / Observational Research
Qualitative Services - Moderating
Qualitative Services

Industries & Demographics







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