Ravel a Curion Company

We're client-driven problem solvers. If you’re looking to create new offerings, move into new markets, deepen customer loyalty or understand how well your message resonates, we know how to deliver. We apply market research, ideation and problem-solving frameworks to drive the results you want.

Our in-house capabilities include: segmentation, product development & design, advertising creative development, target exploration & immersion, brand stretch, claim testing, needs & gaps, brand health tracking, purchase process, attitudes & usage, use testing, package creative development, product line optimization, pricing, website & app user experience, idea generation & ideation, brand positioning, customer satisfaction, idea & concept testing, messaging strategy, journey mapping and more.

Qualitative Research - We specialize in recruitment and research methods that capture a true snapshot of the consumer experience - recruiting target consumers in-the-act and observing real-life interactions in context.

Quantitative Research - You can't identify truly actionable insights without asking the right questions. Our approach leverages a custom analytics method and engaging surveys to elicit thoughtful responses that map to actionable answers.

Ideation & Co-Creation - When fresh ideas are needed, co-creation can be a powerful strategy to inject new perspectives that challenge the status quo. Our approach brings together members of your team with target consumers and experts from adjacent categories to expand thinking—while providing an opportunity to test new ideas in real-time.

We’ve built a reputation for uncovering unexpected insights and collaborating to develop ideas that move brands and businesses forward. We provide you and your team with new knowledge and real, tangible value you can bring back to your senior leadership.