- Senior Director
Whitman Insight Strategies (WINS) is a full-service strategic market research and consulting firm that builds winning brands, causes, and political leaders. We help our clients uncover and ignite insights worldwide to win elections, issues, and market share, and we have delivered hundreds of victories in more than 50 countries. Because research that is smarter, sharper, and faster…WINS. Founded in 2001, Whitman Insight Strategies has used market research to provide our clients with actionable strategies to achieve and exceed their campaign, brand, or organizational goals for more than 16 years.
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The Political Model is our approach to target identification and consumer prioritization derived from decades of experience on the campaign trail. It uses primary data and analytics to divide the universe of consumers into three groups: the Base, the Swing, and the Opposition. This approach helps us answer the 3 key questions of strategic decision making in (1) WHO are my most activatable targets (2) WHAT messaging or communications are most motivating (3) WHERE can we reach them via channel and touchpoints.MORE