Whitman Insight Strategies

Company Description

Whitman Insight Strategies (WINS) is a full-service strategic market research and consulting firm that builds winning brands, causes, and political leaders. We help our clients uncover and ignite insights worldwide to win elections, issues, and market share, and we have delivered hundreds of victories in more than 50 countries. Because research that is smarter, sharper, and faster…WINS. Founded in 2001, Whitman Insight Strategies has used market research to provide our clients with actionable strategies to achieve and exceed their campaign, brand, or organizational goals for more than 16 years.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service
Telephone:
2128077200
Address:
80 8th Avenue
Suite 1210
New York, New York, 10011
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Other Links:
Adam Math
Senior Director
2128077200
Scott Kotchko
President
2128077200
Bernard Whitman
Founder & CEO
2128077200
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Brazil, France, Hong Kong, Indonesia, Japan, Malaysia, Mexico, Philippines, Poland, Singapore, South Korea, Taiwan, Thailand, Turkey, Vietnam
see full list »

Products (1)

ProductImage The Political Model

The Political Model is our approach to target identification and consumer prioritization derived from decades of experience on the campaign trail. It uses primary data and analytics to divide the universe of consumers into three groups: the Base, the Swing, and the Opposition. This approach helps us answer the 3 key questions of strategic decision making in (1) WHO are my most activatable targets (2) WHAT messaging or communications are most motivating (3) WHERE can we reach them via channel and touchpoints.

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