Advertising Benchmark Index (ABX) vs EyeSee
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Company details
Description
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
The best decisions start with a better understanding of how people behave.
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Type of company
Syndicated Research
International
Software & Technology
International
Software & Technology
Full Service
Top benefits
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
Reliable insights
Behavioral Frontrunner
Remote & Online
Tech-enabled
Global learnings
Location
White Plains, New York, United States
New York, New York, United States
Market Research Specialties
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Advertising Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Television
Consumer Market Research
Package Development Research
Features and attributes
Images
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