Alter Agents vs NAILBITER

Alter Agents
Alter Agents

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NAILBITER
NAILBITER

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Company details

Description

Founded in 2010, Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidde

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • 100% Woman Owned

  • Disruptive researchers

  • Published authors/leaders

  • Collaborative partners

  • Senior-level project mgmt

  • see your shopper shop

  • hear your shopper shop

  • behavioral and actionable

  • full service consulting

  • Real, not recall

Location

Pasadena, California, United States

Herndon, Virginia, United States

Market Research Specialties

  • Full Service Market Research

  • Shopper Insights

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Data Analysis

  • Shopper Insights

  • New Product Post-Launch Tracking

  • Shopper Journey Mapping

  • Virtual Reality / Augmented Reality Software

  • Concept Optimization Research

Features and attributes

  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys