Applied Marketing Science vs The Sound

Applied Marketing Science
Applied Marketing Science

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The Sound
The Sound

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Company details

Description

Applied Marketing Science (AMS) is a leading market research and consulting firm located in Burlington, Massachusetts. For over 35 years, AMS has helped product developers, customer experience professionals, and executives u

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Consulting

  • Full Service

  • International

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • 35+ years experience

  • Roots in MIT Sloan

  • Systematic & cutting-edge

  • Originators of VOC

  • Trusted by leading organizations across B2B, life sciences, and consumer sectors

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

Burlington, Massachusetts, United States

Chicago, Illinois, United States

Market Research Specialties

  • Customer Experience Research

  • Market Research Training

  • Business-to-Business Research

  • Ethnography

  • Product Development Research

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools