Cambium AI vs decision point

EIKOS, from Cambium AI, is a live simulation of how an area’s residents are likely to spend an ordinary day. Each dot on the map is a synthetic resident with a home and a daily schedule, and a job and a commute where they have one.

Next to the simulation, a planning report covers

At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you