Decision Analyst vs Latana

Decision Analyst
Decision Analyst

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Company details

Description

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Arlington, Texas, United States

Berlin, Germany

Market Research Specialties

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools