decision point vs Azurite Consulting

decision point
decision point

Visit website

Azurite Consulting
Azurite Consulting

Visit website

Company details

Description

At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you

Azurite is the only strategic market research consultancy that bypasses panels and expert networks entirely. We recruit every respondent directly from the total addressable market, across B2B and niche-B2C cohorts. Azurite’s proprietary, machine-learning-powered recruitment can find any cohort of

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

  • Custom Surveys/Interviews

  • No Expert Networks/Panels

  • Executive-level Insight

  • Find any B2B/B2B2C Cohort

  • 98% Client Retention

Location

Eagle River, Wisconsin, United States

---

Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

  • B2B Research Market & Competitive Intelligence

  • Strategic Market Research

  • Recruiting for Market Research

  • Business-to-Business Research

  • B2B Research with Professionals & Executives

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

    See details

    4.7

    Based on 2 ratings

    See details

    Images

    decision point

    Why work with decision point

    decision point

    The decision point difference

    decision point

    decision point | extending the value of research with AI

    ---