decision point vs MarketCast
Company details
Description
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin
Type of company
Consulting
Qualitative Research
Quantitative Research
Data & Analytics
Qualitative Research
Quantitative Research
Top benefits
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Powering the Ad Lifecycle
Next-Gen Brand Tracking
Entertainment Research
Measuring Ad Attribution
Fandom Research & Insight
Location
Madison, Wisconsin, United States
Culver City, California, United States
Market Research Specialties
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Advertising Effectiveness Research
Advertising Research Advertising Tracking
Advertising Communication Strategy Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Traditional Media
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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