FOLIO vs C+R Research

Company details

Description

FOLIO is a gamified market research platform. We run daily polls about brand messaging and product experiences where 50K+ active community members first try to predict what option the majority will choose (perceived consensus), then separately share their own pr

For 65+ years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resea

Type of company

  • Data Collection

  • Quantitative Research

  • Panels / Communities

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Incentive-aligned polls

  • Fast insight at scale

  • Segmentable CSV results

  • Verified users (OTP/IP)

  • Gen Z in growth markets

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Cambridge, Massachusetts, United States

Chicago, Illinois, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Crowdtesting

  • Gamification & Research Games

  • Prediction Markets

  • Shopper Insights

  • Market Segmentation

  • Insight Communities (MROC)

  • Consumer Durables [market sector expertise]

  • Agile Market Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    FOLIO

    FOLIO

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