GutCheck vs Material

Company details

Description

GutCheck, now part of the Toluna group, leverages innovative technologies and Agile Human Experience Intelligence to bring our clients closer to authentic, contextualized human experiences. This enables them to confidently deliver ‘they get me’ experiences at every touchpoint - now faster than ever

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Cool tech, amazing people

  • We get stuff done.

  • We're refreshingly human.

  • We give you confidence.

  • Tailored to YOUR needs.

  • Intelligent Growth

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Customer Experience

  • Product Design

Location

Denver, Colorado, United States

New York, New York, United States

Market Research Specialties

  • Full Service Market Research

  • Full Service Qualitative Market Research

  • Full Service Quantitative Market Research

  • International Market Research with Consumers

  • Online Focus Groups

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools