Highlight vs Toluna

Highlight

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Toluna

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Company details

Description

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

Type of company

Data & Analytics
Qualitative Research
Software & Technology

Qualitative Research
Quantitative Research
Software & Technology

Top benefits

>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

Location

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Norwalk, Connecticut, United States

Market Research Specialties

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Omnibus brand tracking

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Omnibus brand tracking

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools

Demo recording

Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

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Images

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