Lori Kolde has dedicated more than 20 years to the qualitative market research industry. Beginning her career as a recruiter, she steadily advanced to serve as Vice President at two major regional research firms. Over the course of her career, Lori has established a reputation as an accomplished
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Data Collection
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Quality Recruiting
Challenging Recruiting
Small Town Recruiting
Qualified Respondents
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Cincinnati, Ohio, United States
Eagle River, Wisconsin, United States
Full Service Qualitative Market Research
Ethnography
In-Store Interviewing
On-Site Interviewing
Insight Communities (MROC)
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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Why work with decision point
The decision point difference
decision point | extending the value of research with AI