Lori Kolde has dedicated more than 20 years to the qualitative market research industry. Beginning her career as a recruiter, she steadily advanced to serve as Vice President at two major regional research firms. Over the course of her career, Lori has established a reputation as an accomplished
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Data Collection
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Quality Recruiting
Challenging Recruiting
Small Town Recruiting
Qualified Respondents
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Cincinnati, Ohio, United States
New York, New York, United States
Full Service Qualitative Market Research
Ethnography
In-Store Interviewing
On-Site Interviewing
Insight Communities (MROC)
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
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