Marketing Systems Group vs Decision Analyst

Marketing Systems Group
Marketing Systems Group

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Decision Analyst
Decision Analyst

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Company details

Description

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

Type of company

  • Consulting

  • Full Service

  • Support Services

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Statistical Survey Sample

  • Weighting & Calibration

  • Custom Panel Build / Mgmt

  • Mailing/Printing Services

  • Geodemographic Services

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

Location

Horsham, Pennsylvania, United States

Arlington, Texas, United States

Market Research Specialties

  • Sampling Services

  • Census Data & Demographic Analysis

  • Statistical Analysis

  • Automated Market Research Platforms

  • Online Proprietary Research Panels

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools

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