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Dana Stanley
Greenbook’s Chief Revenue Officer
Material vs Springboard Market Research
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Company details
Description
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Springboard offers a distinctive blend of client-side marketing and new products experience with expertise in qualitative and hybrid research methods. Known for top-notch design, moderating and analysis, Springboard delivers game-changing insights and actionable ideas to commercial and not-for-pr
Type of company
Full Service
Qualitative Research
Quantitative Research
Qualitative Consultant
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
True thought partners
Creative and insightful
Practical problem solvers
Senior researchers only
Location
New York, New York, United States
Berkeley, California, United States
Market Research Specialties
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Moderating with Executives & Professionals
Education [market sector expertise]
Non-Profits / Fundraising [market sector expertise]
Market Research with Asian-Americans
Qualitative Services - Moderators