Minds vs Material
Company details
Description
Minds helps teams test concepts, messages, products, and audiences with AI-powered research simulations. The platform turns research questions into structured studies, uses simulated target groups to surface likely reactions and decision drivers, and helps teams compare options before running lar
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Software & Technology
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Berlin, Germany
New York, New York, United States
Market Research Specialties
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
AI-Moderated Interviews (Live Qual with AI)
Synthetic Qualitative Research with AI Probing
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers