Minds vs Material
Company details
Description
Minds is an end-to-end synthetic market research platform for research, product, UX, and marketing teams. It brings qualitative and quantitative research into one connected workflow, from audience creation and study planning to testing, analysis, comparison, and export.
Build reu
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Software & Technology
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Berlin, Germany
New York, New York, United States
Market Research Specialties
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
Synthetic Qualitative Research with AI Probing
Synthetic Sample & AI-Augmented Respondents
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers