Minds vs Material
Company details
Description
Minds helps teams test concepts, messages, products, and audiences with AI-powered research simulations. The platform turns research questions into structured studies, uses simulated target groups to surface likely reactions and decision drivers, and helps teams compare options before running lar
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Software & Technology
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Berlin, Germany
New York, New York, United States
Market Research Specialties
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
AI-Moderated Interviews (Live Qual with AI)
Synthetic Qualitative Research with AI Probing
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers