Minds vs Toluna

Company details

Description

Minds is an end-to-end synthetic market research platform for research, product, UX, and marketing teams. It brings qualitative and quantitative research into one connected workflow, from audience creation and study planning to testing, analysis, comparison, and export.


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Toluna is a global insights leader that equips brands with trusted consumer intelligence that keeps them one step ahead, delivering insights at the speed they need without sacrificing the confidence their decisions require. For over two decades, Toluna has helped organizations of every size incre

Type of company

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

    • 25+ years of expertise

    • Flexible service models

    • End-to-end platform

    • First party global panel

    • Data you can trust

    Location

    Berlin, Germany

    London, United Kingdom

    Market Research Specialties

    • Concept Testing

    • Market Segmentation

    • Qual‑at‑Scale (AI‑Assisted Qualitative Research)

    • Synthetic Qualitative Research with AI Probing

    • Synthetic Sample & AI-Augmented Respondents

    • Advertising Research

    • Business-to-Business Research

    • Consumer Market Research

    • Online Research Panels

    • Online Surveys

    Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality