For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
We utilize behavioral science-based market research to uncover the subconscious factors driving consumer decision-making. More importantly, we use Behavioral AI to build customized, interactive customer personas to increase your organizational impact and take work off your plate. Simply put… We m
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