P&K Research vs SperlingQual, Inc.
Company details
Description
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Consultant
Qualitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Full Service Qualitative Market Research
Qualitative Services - Moderators
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
Images
Santa Ana Testing Room
Chicago Qual Kitchen
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