Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
From Nate Heckman, Principal and lead moderator and strategist:
I've spent 20+ years having conversations that matter. As the founder of a research consultancy, my passion has always been fueled by the people I meet conducting fieldwork myself. It's what has given me a strong empathetic spi
Consulting
Qualitative Research
Qualitative Consultant
Qualitative Research
Qualitative Consultant
Consulting
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
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San Diego, California, United States
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Moderating of Online Focus Groups & Interviews
Qualitative Services - Moderators
Moderating on Online and Mobile Platforms
In-Depth (IDI) / One-on-One Moderating
Moderating with Children